There Are More Chinese Gamers Than There Are American Citizens
Did you know that Chinese gamers outnumber American citizens? Did you know that there are more than double the amount of Chinese core gamers than there are kids who play games in the United States? Crazy stats, eh? Well that's what the EEDAR rolled out during the 2014 Games Marketing Summit in San Francisco.
GameSpot offers a brief summary of the stats, along with a nice big photo of the statistical slide that breaks it all down into a numerically visual science. Check it out below.
For the click-bait impaired, the image's stats read as follows:
147M are core gamers
28% play more than 1 hour/day
9.7% have spent money
Core genres = 70% of revenue
The total of 517 million gamers in China versus 317 million American citizens is kind of startling. That means that more than half of all of China's residents are gamers. Crazy.
Majority of these gamers are MMO players, investing more than $13 billion into the gaming market as of last year. For comparison purposes, the U.S., gaming market topped $15.39 billion in 2013, as reported by Joystiq.
This news probably looks awfully mouthwatering to a bunch of shareholders at AAA publishing studios, because for those of you who don't know (and shame on you for not knowing by this point): China has lifted the ban on home console sales in the mainland. The ban had been in place for the past 13 years.
Even with the ban lifted, China still has a stringent set of rules in place to keep certain forms of disruptive content out of the interactive software, and by proxy, out of the hands of Chinese gamers. The 10 rules of censorship is what it's being called, and it drastically limits what sort of games will make it onto the shelves of retailers in mainland China (not that some popular games aren't already available as bootleg imports and rip-offs).
Of course, big publishers can't cash in on the Chinese gaming market and all 517 million potential consumers until the console hardware launches. In fact, only Microsoft has laid out plans to take China by storm this summer, teaming up with a local distributor called BestV, to put at least 100,000 Xbox One SKUs onto Chinese retail shelves. How well it'll sell is anyone's guess, but it won't be sporting a lot of TV on your TV functionality right out of the box.
While the Japanese may be in love with mobile gaming, it remains to be seen if China will adopt home console gaming. For console manufacturers, they have 517 million reasons to at least attempt to test the waters.
(Main image courtesy of Resonance China)
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