Xbox One's First TV Ad Features TV, Sports, Skype And Zero Games
I didn't know people bought video game consoles to watch TV. If you're looking for a device to watch TV on your TV, or browse TV on your TV, or ponder about what your TV is playing... on your TV, then the Xbox One is for you. If you're into sports on your TV, watching sports TV, having a TV with lots of sports, and generally intrigued by sports, then the Xbox One is for you. If you like playing games, you're looking at the wrong station.
The first television ad for Microsoft's Xbox One has gone live and it has picked up its fair share of criticisms from recognized sites like Forbes and MCV, where criticisms are levied at the ad for focusing entirely on sports TV, an identical message that was displayed during the May 21st reveal.
While the detractors note that the ad has nothing to do with gaming, gamers or game culture, and basically presents the Xbox One as an unnecessary cable box to watch NFL and Skype with people also watching the NFL (only in America, of course), there are some who defend the ad for going the opposite route of what Microsoft did at E3 and GamesCom, where they focused on the gaming features of the XB1... for gamers.
While it makes sense that Microsoft would use different marketing venues to attract different demographics, this latest ad instantly moves the Xbox One out of the game console arena and into a consumer entertainment device arena, more likely to compete with Blu-ray players and Smart TVs than Wii Us, Ouyas and PlayStation 4s.
Majority of the people who have pre-ordered the next-gen consoles are die-hard gamers, brand loyalists and video game collectors. It seems like a bold move that Microsoft would completely forgo that audience in an attempt to nab the football loving coach-potato, goading them to spend $500 so they can watch TV on their TV. It seems silly for as far as I'm concerned, especially considering that first-adopters to help establish a strong install base aren't casuals. But then again, maybe Microsoft will pull a Nintendo and win over that elusive demographic the same way the Big 'N' did with the Wii... maybe it is time for the television sports fanatics to rise up and waste – oops, spend $500 on a second cable box and these are the people they're aimed at servicing?
The Xbox One is set to release on November 22nd, a week after the official launch of Sony's next-gen console. Microsoft's new system will launch in 13 regions and will have a handful of exclusives available at launch, including Dead Rising 3 and Ryse. The commercial comes just ahead of the system's holiday launch.
So, Xbox fanboys, how did you like the commercial? All those games look enticing, eh? Oh wait... there weren't any. Fail.
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