Bruno’s first three TV spots have arrived, full of new footage and the mistreatment of Ron Paul, who gets an eyeful of Bruno’s bulge.

Bruno is Sacha Baron Cohen’s followup to Borat in which he applies the same formula to a new character: A flamboyantly gay Austrian fashion reporter who wanders the globe making homophobes uncomfortable and fighting karate instructors with dildos.

Watch all three new TV spots in glorious high-res over at Yahoo or watch them below: