Launch trailers are the bread and butter of video game promotional ads; they have to sum up the entirety of a game in just a few short minutes, and they're usually accompanied by some equally kick-butt music. A well-done launch trailer can help propel a game forward with just the right amount of momentum because it has to get people riled up and excited about the game as well as showcase some form of representation for what gamers will be paying for.
With all of that said, picking the coolest launch trailer of 2011 was no easy task and each of the nominees were well deserved but two of the trailers really stood out amongst them all, that being the Crysis 2 launch trailer and the Battlefield 3 launch trailer. Out of the two, DICE's gorgeous looking Battlefield 3 came out on top.
Users actually voted on which trailer they wanted to see added to this year's coolest game trailers of 2011 list and it came down between Call of Duty: Modern Warfare 3 and Battlefield 3. In an overwhelming three-to-one sweep, Battlefield 3 came out the victor in the launch trailer showdown, and it also happens to be the coolest launch trailer of the year.
The thing that makes it so intense is that the theme song -- composed by Johan Skugge and Jukka Rintamäki -- keeps building and building as the tension in the video rises. A very brief outline of the player's objective is made clear and then it's elevated to the umpteenth degree when brief clips of worldwide conflicts are shown all with the help of the Frostbite 2.0. While the story suffered from some faults and Gaming Blend's own Pete Haas wasn't too thrilled with the single-player portion of the game, there's no denying that Battlefield 3's launch trailer really gets you in the mood to hit the battlefield in a tank, a helicopter, a jet and on foot, and that's why it's the coolest launch trailer of 2011.
Staff Writer at CinemaBlend.
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