Apparently Pornhub lost a ton of traffic on the day that Fallout 4 released for the Xbox One, PS4 and PC. This isn't just some wild stab in the dark, as the site actually have stats to back it all up, and they're quite impressive.
Over on the safe for work news post on Pornhub, they break down how their 60 million daily visitors were greatly affected by the release of Bethesda Softworks' Fallout 4. They show a graph on the day of Fallout 4's release where the traffic on Pornhub takes a dive at 12am, by a small percentage before spiking at just around 5% of the average traffic between 1am and 4am. Pornhub believes that this is when the download for Fallout 4 has finished for high traffic users because after 4am there's a massive drop between 4am and 12am where they lose 10% of their traffic.
The slight dip at 12am is likely when they were checking on the download to see if Fallout 4 was finished since the game unlocked for a lot of people around that time, unless said individuals pre-ordered the game and initiated pre-loading. Nevertheless, the 10% dip didn't stay in effect for too long. After 12am users started coming back to the site throughout the afternoon, but the site was still underperforming all the way around compared to its daily average. After 5pm the site begins to lose traffic again, dipping back down to losing nearly 10% of its traffic at the peak hour of 9pm. You can see the figures for yourself, thanks to the website's handy graph provided below.
Pornhub analysts believe that this is in relation to people getting off work to go home and play them some Fallout 4 before making a quick trip to Pornhub, where the traffic blasted up again after 10pm. Between 11pm and 4am on November 11th the site peaked at around 15% additional traffic above the average.
What's also interesting is that there's a breakdown of the kind of gamer who visits Pornhub and they estimate what kind of traffic they lost from specific kind of gamers. Interestingly enough shooter game fans were the ones affected the least by the launch of Fallout 4, with only a 1.2% change in traffic from that demographic. The sports game fans saw the biggest change, with a 13.7% change in traffic on the day of Fallout 4's release. Next on the list was action game fans, where there was a 7.7% drop from that particular demographic when Bethesda's game launched.
The chart doesn't really make sense, though. They have FPS fans, action game fans and hardcore gamers on the list, each with a different demographic rating. What's the difference between an action game fan and a shooter game fan? Are they separating classifications between games like Rise of the Tomb Raider and Gears of War? Or creating separation between games like Halo 5 and Warhammer: End Times – Vermintide? I don't really know what the difference is, since some of these games are separated by something as little as a perspective change or skill scaling.
These statistics are kind of interesting, and they even go as far as to breakdown which groups of each kind of gamer was affected most by the release of Fallout 4. It's funny that the supposed shooter game fans weren't fazed quite as much by the release of the game and their stats show that during the prime hours there was basically only a 6% drop from compared to the usual average. That's compared to an 11% drop by the sports game fans who seemed to be the most into Fallout 4. Fascinating stuff.
You can purchase your copy of Fallout 4 today, if you aren't already playing it right this moment.