Daniel Craig Apparently Turned Down A Lot Of James Bond Product Placement Money

In the storied tradition of the franchise, we can expect to see James Bond use a whole bunch of gadgets as he goes through his latest adventure in the upcoming Spectre - but one gadget you definitely won't be seeing in his hand will be a Sony cell phone. This is evidently because Daniel Craig and director Sam Mendes didn't believe the device was cool enough for 007 - even though they were offered a whole bunch of money to use it in the movie.

Mashable has gotten its hands on some internal communication from Sony Pictures that says that the star and director of Spectre turned down a good chunk of money from the studio because they didn't want to use a Sony cell phone. According to the report, Sony Mobile made an offer to Daniel Craig for $5 million to use one of their devices in the next James Bond film. This deal was ultimately rejected, however, both because of a competing offer from Samsung, and because both Craig and Sam Mendes believed that the Sony phones were not good enough for the MI6 agent - who is accustomed to using the best of the best.

It's not exactly hard to see where Daniel Craig and Sam Mendes are coming from here. After all, it's not like the guy is driving around in London in a Ford Focus:

James Bond

And that's not a Timex that he has strapped around his wrist:

James Bond

So while Daniel Craig and Sam Mendes' views on the matter might sound pretentious, the truth of the matter is that James Bond is classically kind of a pretentious dude. But he still manages to do it while also being badass and stylish, so we'll always forgive him.

Spectre is currently in production, and will find James Bond once again on a globe-trotting adventure, this time hunting down the notorious terrorist organization that has been a key part of the action franchise for decades. In addition to Daniel Craig, the impressive film also stars Ralph Fiennes, Naomie Harris, Ben Whishaw, Rory Kinnear, Christoph Waltz, Léa Seydoux, Dave Bautista, Monica Bellucci, and Andrew Scott. Look for it in theaters November 6th.

Eric Eisenberg
Assistant Managing Editor

NJ native who calls LA home and lives in a Dreamatorium. A decade-plus CinemaBlend veteran who is endlessly enthusiastic about the career he’s dreamt of since seventh grade.