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Draft Day's Super Bowl Spot Arrives Early

The one thing you’re agreeing to by making a film like Draft Day is that you’re gonna have to shell out the $4.5 million for thirty seconds (in this case, a little more) to plug the film on the biggest football day of the year. The Ivan Reitman-directed film follows the stressful day of the NFL Draft with Cleveland Browns GM Sonny Weaver (Kevin Costner) deciding what to do with the number one overall pick, a decision that could shape the history of the franchise forever.

Above, you can catch the Super Bowl footage to be shown during the game, which plays specifically to football fans in basically establishing that this is how the sausage is made. While yesterday’s sports movies were made about heroic athletes, the 24/7 media cycle has established that, on a whole, most people who professionally throw about a ball are quite dull and uninteresting. Which is why Draft Day takes us behind the scenes where Weaver wheels and deals, with Costner supplying his Heartland-fueled charm to sell us on the believability of an everyman in this stressful situation. It actually kind of comes across as an NFL ad, which will leave some football fans wondering, "Wait, is this a movie?" But that’s sort of what you’d expect from a Super Bowl ad about a football movie.

Draft Day opens on April 11th.