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Hollywood studios are trying to figure out how to lure audiences back into theaters, when home theater systems are improving by the month. 3D continues to be a lure for certain types of films, especially animation. But IMAX works extremely well in the hands of talented filmmakers like Christopher Nolan and – say – James Gunn. Now, with Guardians of the Galaxy coming to DVD, a fan shares a photographic display of the parts of the scenes you DIDN’T see on the IMAX screen.
This is something James Gunn talked about during the pre-release run up to Guardians of the Galaxy, telling fans (via his Facebook page) that they would be altering aspect ratios to give IMAX audiences a deeper, richer vision. At the time, he said:
We will be changing aspect ratios throughout the film in a way that makes the experience even fuller and more encompassing. I've personally chosen all the places where the changes occur and, again, I love how it's coming along. The changing aspect ratios in this case are actually a part of the storytelling."
The thing about IMAX, though, is that it only works best when a filmmaker puts in the extra time and craft the images for the larger screen – as it looks and sounds like James Gunn did.
And these little touches helped James Gunn and Marvel to power Guardians of the Galaxy to the top of the box office chart for 2014. At $332 million, the movie is far ahead of Marvel’s own Captain America: The Winter Soldier. So yeah, blisteringly terrific year for Marvel. And now, I’m hoping that Marvel has learned from the successes of the first Guardians of the Galaxy and will apply some of these tech wins to both the sequel, Guardians of the Galaxy 2, and ALL of the Marvel Cinematic Universe movies that are in the ever-growing pipeline. The vision of the studio is only growing, adding new Avengers movies and solo films for characters like Black Panther or Doctor Strange. But filming these movies in IMAX can only lure larger audiences… as if that’s possible.