New Monsters University Viral Commercial Promises A Scare-Filled Education

When the viral campaign for Pixar's Monsters University began back in October it did so with a boom. In promotion of next summer's film, the studio set up MonstersUniversity.com, a fully-functional college website for the fictional school. The attention to detail is outstanding on the site, featuring not only images from around campus, but also class details, a school store, the history of the university, and a letter from President Victoria Gross (who may or may not be an actual character in the movie). Now, after nearly three months of patience - I guess they were waiting for the calendar to turn over? - Pixar has finally returned to the campaign and have released a new commercial promoting the academic institution.

Pixar has launched a YouTube profile page for their upcoming animated adventure and posted their first video, and while it doesn't feature the likes of Mike (Billy Crysta) and Sully (John Goodman), it's still most definitely worth watching. Check it out below!

A prequel to the 2001 hit, Monsters University tells the story of how Mike and Sully first met at college, and after a period of being enemies slowly became best friends. Steve Buscemi is set to return as the villainous Randall Boggs, while new additions include Julia Sweeney, Joel Murray, and Dave Foley (and presumably John Ratzenberger). In case you missed it, Pixar also released some concept art from the film earlier today, and if you want to see more from the movie, including the first teaser trailer, head on over to our Blend Film Database.

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Eric Eisenberg is the Assistant Managing Editor at CinemaBlend. After graduating Boston University and earning a bachelor’s degree in journalism, he took a part-time job as a staff writer for CinemaBlend, and after six months was offered the opportunity to move to Los Angeles and take on a newly created West Coast Editor position. Over a decade later, he's continuing to advance his interests and expertise. In addition to conducting filmmaker interviews and contributing to the news and feature content of the site, Eric also oversees the Movie Reviews section, writes the the weekend box office report (published Sundays), and is the site's resident Stephen King expert. He has two King-related columns.