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When What to Expect When You’re Expecting reached theaters, the running joke in film circles was that Hollywood studios would begin perusing the self-help sections at neighborhood bookstores (if they could find a bookstore that remained open) and plucking titles off the shelves in hopes of rushing them into pre-production. Now that Expecting has approached $40 million at the domestic box, the joke has become serious business.

That’s why Reese Witherspoon has attached her name to a film adaptation of the classic self-help bible Men are from Mars, Women are from Venus, which she’ll make at Lionsgate Summit, according to Deadline. And plans are farther along than you might have assumed. The site says Deborah Kaplan and Harry Elfont – the duo behind Can’t Hardly Wait, Made of Honor and Leap Year -- already have penned the screenplay. And the studio has hired Bryan Buckley to direct.

Haven’t heard of Buckley? Well, we guarantee you have seen his work. The director has helmed so many Super Bowl spots for key advertisers, he’s nicknamed “The King of the Super Bowl.” He’s won 37 Cannes Lions for his shorts, and holds 6 Emmy nominations. He also recently was added to the permanent collection at the Museum of Modern Art.

This would be his feature film debut. Part of me wishes he’d aim for something a little more illustrious than Men are from Mars, Women are from Venus, from the writers of Leap Year. Then again, Can’ Hardly Wait was special, so maybe the creative team behind this adaptation can find the funny and deliver a memorable night at the movies.

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