Subscribe To UPDATED: The Hunger Games Nail Polish Is Not Happening Updates
I've already subscribed
UPDATE: We just heard from Lionsgate, and they tell us that this nail polish line is not-- repeat, not-- an actual thing. We're waiting for more information on exactly what the situation is, but we'll keep you posted as we figure out how this false story got out there.
The Hunger Games novel and soon-to-be-movie is a dark and violent story set in a dystopian future where teenagers are sent to fight to the death for the entertainment of the country's wealthy. But hey, it's also a burgeoning movie franchise that needs to appeal to teenage girls, and when you're marketing to teens, it's never too early to start selling. So while Katniss hated being dolled up for her TV appearances, and never could have afforded luxuries like makeup back home in District 12, The Hunger Games movie will have its own tie-in nail polish line. Obviously.
Sadly, this news is real, as confirmed by Bella Sugar, where they also got images of the 12 polish colors that will be shipped to stores by China Glaze starting in February. There are colors like Primrose and Catnip, inspired by various characters, as well as We Could Runaway and Joined at the Seam, inspired by locations from within the story. And because you know teenage girls just love their glitter, there's plenty of sparkle in colors like Heat of the Moment-- inspired by Katniss and Peeta's arena outfits-- and Cinna-mon-- inspired by Cinna's gold eyeliner, of course.
It's hard not to be a little disgusted by this, but if you're surprised, you clearly haven't been paying attention. Every movie franchise worth its salt gets relentlessly merchandised, from Transformers-themed soda cans to Hot Topic stores that are completely taken over by Twilight merchandise. Much as The Hunger Games is about overturning the world order and rising above impoverished circumstances, it's not going to be any different. This is probably just the tip of a gross marketing iceberg-- and I'm not really sure how to deal with the fact that I kind of dig some of these colors.