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2016 was a good year for Disney's track record with the live action remakes of their classic animated movies. Both The Jungle Book and Pete's Dragon were well-received, and the former went on to collect over $950 million worldwide. The studio is hoping to keep this streak going in March with Beauty and the Beast. So far we've seen several ads for the re-imagining of the 1991 classic, and with only two months to go until release, Disney has revealed in a special way that the final trailer will premiere next week.
Earlier today, the Beauty and the Beast Twitter page uploaded this enchanting motion poster of Emma Watson's Belle looking absolutely gorgeous in her yellow gown and holding the movie's trademark rose. Along with the 10-second moment came the announcement that the next Beauty and the Beast trailer will be released next Monday. A specific time wasn't given, though if this is anything like many recent high-profile trailer releases, it will probably be in the morning around 9 EST. At least this isn't another Jimmy Kimmel Live! trailer exclusive. That guy already corners the market on superhero previews, Kong: Skull Island and CHIPS. No need for him to take Disney's live action fairy tales, too.
Belle wasn't the only one to take part in the motion poster fun. Dan Stevens' Beast also received his own, although due to the CGI for the character, the artificiality is obvious and his movement isn't anywhere near as fluid. Better than nothing, though, and its only fair that the other main protagonist also receive 10 seconds of poster time.
1991's Beauty and the Beast is one of Disney's most popular animated movies, so the live action remake has a lot riding on it to be something spectacular. So far, the previews have represented the movie as being both faithful to its animated predecessor, while also putting its own twist on certain elements (the character looks, for example); just what a good remake should do. Even though the November trailer was enough to get me on board, I'm intrigued about what surprises next week's trailer hold. At minimum, it would be nice to see a snippet or two of one of the musical numbers.
Along with Emma Watson and Dan Stevens, Beauty and the Beast's main cast includes Ewan McGregor as Lumiere, Ian McKellen as Cogsworth, Emma Thompson as Mrs. Potts, Luke Evans as Gaston, Josh Gad as LeFou, Kevin Kline as Maurice, Audra McDonald as Garderobe, Gugu Mbatha-Raw as Plumette and Stanley Tucci as Cadenza.
Beauty and the Beast will work its magic in theaters on March 17.