For most movies, winning a weekend at the domestic box office would be enough to indicate a massive success. Doesn't matter if it's an up weekend or a down weekend. Just winning one weekend would be enough to have executives excitedly talking sequels. For the most expensive dozen or two movies made each year, however, winning one weekend isn't enough. We need to know totals. We need to know hold percentages, etc. So, the full story of Star Wars: The Last Jedi's box office run won't be written for some time, but it's hard to imagine Disney isn't already celebrating this box office return. Episode VIII opened to an incredible $220 million. You can check out the full results below...
|1.||Star Wars: The Last Jedi||$220,047,000||Total: $220,047,000||
|5.||Justice League||$4,170,000||Total: $219,456,347||
|6.||Daddy's Home 2||$3,800,000||Total: $96,579,982||
|7.||Thor: Ragnarok||$2,981,000||Total: $306,375,120||
|8.||The Disaster Artist||$2,636,908||Total: $12,932,039||
|9.||Murder On The Orient Express||$2,470,000||Total: $97,242,742||
|10.||Lady Bird||$2,108,117||Total: $25,977,506||
So, let's talk about Star Wars first. Rian Johnson's first crack at the galaxy far, far away brought in more than two hundred million on its opening weekend. As a comparison JJ Abrams' Star Wars: The Force Awakens brought home just south of two hundred fifty million dollars. So, we're talking about ten percent less this this time around, per Box Office Mojo, which is actually pretty impressive considering the insane hype prior to that movie was not repeatable. No doubt very good reviews helped here. Plus, if you want to compare The Last Jedi to Rogue One, this opening looks great. That flick earned a little over a hundred and fifty million its opening weekend.
Unfortunately, it wasn't quite as good of news for Ferdinand. The animated feature from Blue Sky Studios was never able to build the same level of buzz as previous efforts like the the Ice Age franchise or to a lesser extent, the Rio franchise. It could end up getting saved by foreign markets. Animated movies can often generate large returns throughout the rest of the world, but even if that's the case, you'd have to imagine Blue Sky, its parent company FOX and its new parent company Disney are all disappointed by failing to surpass fifteen million. It was always going to be an uphill battle against The Last Jedi, but you'd still expect a little bit better.
The other key takeaways here are probably that everything else seems to be running out of momentum. Justice League couldn't even break five million, and The Disaster Artist, while still getting great buzz, didn't get a ton for being in more than a thousand theaters. That's probably a situation of mediocre word of mouth for DC's latest and some indie movies just not having that high of potential, at least prior to the Oscar list coming out and offering boosts to at least the Best Picture nominees. After all, while The Room, which inspired The Disaster Artist, is a popular cult classic, it's not that popular. In fact, James Franco was telling people ahead of the release that it was OK if they haven't seen the original.
We'll be back next week to let you know how well Star Wars: The Last Jedi held on.