Deadpool 2's Director Explains Why The Movie Decided To Open Up Right Before Solo
It sure feels like we've been through a crazy number of major summer releases already, doesn't it? From Avengers: Infinity War to Deadpool 2 to Solo: A Star Wars Story, we've seen blockbuster after blockbuster in a very short window of time. This is even more interesting when we consider the fact that Deadpool 2 moved up from its planned June 1, 2018 release date, which put it one week before Solo. Deadpool 2 director David Leitch has addressed the May release date, recently explaining that the uniqueness of the Deadpool brand gave them the confidence to compete. Leitch explained about the release date:
There's some serious validity to David Leitch's remarks about Deadpool 2's position on the summer release schedule. Unlike many other PG-13 brands that will debut this year, Deadpool 2 is part of a "very special brand" that has a rabid, built-in fanbase. Though a movie like Deadpool and a movie like Solo: A Star Wars Story arguably appeal to very similar audiences, David Leitch's comments to Comicbook.com assert that the nature of a Deadpool movie is what helped it perform so well in its opening weekend, earning $125 million compared to Solo's $84 million.
One notable element that likely helped Deadpool 2 in this regard was the A+ marketing campaign. Wade Wilson is a unique character who can insert himself into a broad range of products and advertising styles, so the folks behind the R-rated sequel were able to capitalize on Ryan Reynolds' knack for smartass wisecracking to deliver some amazing promotional material.
Ultimately, the perceived gamble of wedging Deadpool 2 between two major Disney releases seems to be paying off in the long run, even if it made a little less opening weekend than its predecessor. Even in a far more competitive release window, the Deadpool franchise has once again gone on to become a massive box office hit for the X-Men series, and the stage has been set for more R-rated mutant adventures involving Wade Wilson, Domino, Cable, and others when the X-Force movie debuts.
David Leitch's Deadpool 2 is currently in theaters, so head over to CinemaBlend's in-depth review of the film to see what we had to say about it, and then head over to your nearest theater to check it out for yourself!
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Originally from Connecticut, Conner grew up in San Diego and graduated from Chapman University in 2014. He now lives in Los Angeles working in and around the entertainment industry and can mostly be found binging horror movies and chugging coffee.