You may not have noticed it, but Marvel Studios pulled off something interesting in the last two years. While their bread-and-butter used to be origin stories -- directly adapting classic comics in establishing individual heroes to be a part of the larger universe -- that wasn't on the agenda for any project released in either 2017 or 2018. It makes one wonder how the studio's philosophy regarding these narratives may have changed, and to hear it from Marvel Studios President Kevin Feige, the situation is... complicated. He recently told me,
I found myself contemplating origin stories recently while thinking about Ant-Man & The Wasp, specifically it's ability to tell a natural and fitting story for its heroes without being anchored to exposition and introductions. As you may have guessed, I then brought these thoughts with me to my interview with Kevin Feige over the weekend, during the new Marvel movie's Los Angeles press day. Given that we haven't seen a classic origin story since 2016, I asked if the company's mindset has evolved, but in Feige's response I learned that the answer isn't super cut and dry.
Essentially there is no black and white answer about Marvel Studios' current approach to origin stories, the idea essentially coming down to a "case-by-case basis," but it does notably create a surprising conflict for them that will become exponentially harder to deal with creatively as the Marvel Cinematic Universe continues to and expand with new characters. There has always been a very clear dedication to the source material exercised by this franchise, but the sameness of some of the classic stories might wind up being creative quicksand for these movies, should they not be able to mix things up and take different approaches to narratives.
The good news is that this is something that Kevin Feige recognizes, which means that Marvel on the whole will be able to address it in the coming years. While there may not be a specific philosophy regarding whether or not to do origin stories, there is one about constantly trying to do new things, experimenting with different genres, and crafting unique arcs.
Kevin Feige then proudly put Marvel Studios' track record out on the table, noting that it's changing things up and doings things differently that has gotten them this far:
Of course, there is a big project on the horizon that should be an interesting addition to this on-going conversation. I am, of course, referencing Anna Boden and Ryan Fleck's Captain Marvel. The 90s-set sci-fi movie will be the first Marvel Cinematic Universe title since 2016 to introduce a hero we've never seen on screen before, and there will be a lot of eyes watching to see how the franchise handles the heroic origins/transformation of Carol Danvers, played by Brie Larson. That picture should be a lot clearer in a few months when the first trailer is released.
Between now and then, fans will be able to enjoy the on-going adventures of Ant-Man (Paul Rudd) and The Wasp (Evangeline Lilly), with their new movie hitting theaters on July 6th. Stay tuned here on CinemaBlend with more from my interviews with the stars and director of the film, as well as more from my sit down with Kevin Feige.