Leave a Comment
With pre-sales records broken and theaters planning round-the-clock showings, it looks likely that Avengers: Endgame will have an unprecedented debut at the domestic box office opening weekend. But while domestic audiences still have a day to go until the first preview showings begin, audiences in China, the world’s second-biggest film market, got to experience it a little earlier. Avengers: Endgame has begun its run in The Middle Kingdom and it already looks to be headed towards a massive opening.
Avengers: Endgame opened on Wednesday in China and in its first day in release it smashed the single-day record for the market with a huge $107.2 million. That easily eclipses the previous single-day record holder in the country, the local blockbuster Monster Hunt, which earned $85 million in its opening last year. It is also the best single-day opening for a Hollywood film in the country, racing past The Fate of the Furious’s $69 million.
Avengers: Endgame’s single-day record includes the record $28.2 million the movie earned from midnight preview screenings according to The Hollywood Reporter. The Avengers completely dominated Chinese cinema screens on opening day, with 99% of all movie tickets sold on Wednesday being for the 3-hour MCU epic. To satisfy demand, many of the country’s multiplexes had Endgame playing on every screen and showings were starting every 15 to 30 minutes.
This incredibly fast start portends a ridiculous opening weekend in China for Avengers: Endgame. Prior to its release, the tracking had the Russo Brothers’ film landing at around $270 million for the five-day, Wednesday-Sunday opening. Now some of those prognosticators are amending those predictions with a belief that the film could go as high as $300 million over the five-day opening.
To date, no imported film has ever cracked $500 million in China, but Avengers: Endgame could change that. Hollywood’s biggest box office hit in the country is currently 2017’s The Fate of the Furious, which finished its run with $392.8 million (Avengers: Infinity War made $359.5 million in China). Dom and the family may not hold that record for long though as Chinese online ticketing company Maoyan is projecting a $521 million run for Endgame when it’s all said and done.
We’ve seen in recent years how Hollywood blockbusters and the films of the Marvel Cinematic Universe perform well in China, and how the country’s box office buoys their worldwide totals. So it is not a surprise that Avengers: Endgame is doing well there, but it seems to be outperforming expectations.
Part of that is likely due to the positive reception the film has received. Here in the U.S., Avengers: Endgame is receiving stellar reviews and boasts a fantastic score on Rotten Tomatoes and those in China are echoing that positive reception. The film is enjoying great word of mouth and has a 9.3/10 score on the aforementioned Maoyan’s ticketing app and the more hard to please site Douban, Endgame sits at a 9.2 out of 10.
All these signs point towards Avengers: Endgame doing extremely well, perhaps historically so, over the course of its run. Combined with what is sure to be a huge domestic opening and the Avengers are going out with a serious bang.
Avengers: Endgame opens in domestic theaters this weekend. We’ll keep you updated as previous box office records get snapped to dust and check out our 2019 Release Schedule to see all the movies headed your way as we enter the summer blockbuster season.