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Can a comic book movie be too successful? The simple answer is probably, “No.” Especially if you happen to be a studio executive. And yet, for Joe and Anthony Russo, they did reflect on the recent historic run enjoyed by their new movie Avengers: Endgame and find one small reason to be disappointed. This came up when the brothers sat down with CinemaBlend’s own ReelBlend podcast, where Anthony Russo admitted:
I have to be honest with you. I'm almost disappointed that the movie did so well, because it's like, the box office story is literally dominating the conversation and it’s not the most interesting part of the story.
We imagine all of that will change once the unofficial Spoiler Embargo on Avengers: Endgame lifts on Monday, May 6, and fans are able to speak openly about the massive swings that occur in this recent Avengers movie.
But Joe and Anthony Russo also understand fully why box office became the focal point of the discussion in the days following Avengers: Endgame, because their blockbuster was behaving in ways we’d never seen before – and may never see again. The movie earned more than $1.2 billion globally in its first five days of release. BoxOfficeMojo notes that the movie is heading into its second weekend looking to surpass the domestic grosses of the original The Avengers movie, which needed 154 days to pass $623.6 million. Endgame might reach that figure in 10 days.
Anthony Russo talked to the ReelBlend podcast about the box office performance of the movie, and their expectations for opening weekend. He elaborated:
When you're charged with writing the final chapter of the book, and executing it, our hope was that -- with any favorite story, you always want the end to be the best part of the story. So that was really what we were hoping to do. Even if we got anywhere close to that, that was our aspiration. And it seems like, at least for some people on some levels, that we delivered an ending that seems satisfying.
While Joe Russo took it from a business standpoint, adding:
It’s always about the narrative, too, of these movies in the marketplace. How did it do? Did it break a record? Did it beat the last one? That stuff is really critical to the life of a movie. And of course, we were hoping that it was going to break the international record. Because that's a story, right? And then you're hoping and praying that it beats the domestic, which was set by Infinity War last year. Otherwise, frankly, [for] some people looks like a failure. It's crazy that a movie like this has these kinds of demands on it.
Listen to the full, non-spoiler conversation with the Russo Brothers as part of this week’s ReelBlend podcast:
And if you haven’t yet, check out Avengers: Endgame, in theaters as we speak.