Men in Black International was, like many recent films, and attempt to reboot a popular franchise for a new audience. It was also a movie that, like many recent films, pretty much failed to accomplish that goal. Frequently, studios don't like to talk about the movies that don't do well, but Sony Pictures Chairman Tom Rothman was recently quite honest about the fact that Men in Black International failed to meet the expectations the studio had for it.
While he's sure to point out that the movie wasn't a complete flop financially speaking, Rothman admits to Business Insider that the movie wasn't simply supposed to make money, but potentially relaunch the franchise, and in that way the movie was unable to do what Sony wanted. According to Rothman...
Men in Black International currently sits at $245 million at the box office globally. Off an estimated budget of $110 million, that's a decent number, but far from a home run. The movie wasn't a bomb, but it's hard to call it a success.True to its name, the film did almost two-thirds of its business overseas, and failed to break $100 million domestically.
Clearly, the expectations for the movie were higher, but critically the movie was panned and the audience just didn't show up in the way it did for the previous films in the franchise. So what happened? Tom Rothman believes that while the movie had the right cast in Chris Hemsworth and Tessa Thompson, the movie just didn't give them the right story, believing that the core of the story was not compelling enough to draw in the audience. Rothman goes on...
Jumanji: Welcome to the Jungle was another reboot of a popular film which hit even bigger than anybody anticipated. It seems the feeling is that film found a hook, the updating of the concept to a video game, to work better than what Men in Black International did, which was ultimately a plot a lot like the previous films. In the end, the films' great cast wasn't enough to overcome the shortcomings of the story.
Of course, just because Men in Black International wasn't a massive smash, don't assume that means we won't see the brand ever again. As Rothman is quick to admit...
Even if we end up waiting a few years for another reboot, we can bet that Men in Black isn't going anywhere.
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