A major movie theater chain is about to fundamentally change the way it approaches ticket sales, and it's an intriguing development for the industry as a whole.
Director Kevin Smith has a strong social media presence, and recently spoke to to the process of engaging with fans, including the naysayers and trolls.
The moviegoing experience is about to step into the future, as AMC is investing in virtual reality for several of its locations.
Movie theater popcorn is a staple that moviegoers take for granted these days, but that wasn't always the case.
AMC is currently in the process of spending a small fortune investing in brand new seating for its theaters.
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