The Arrow-verse is chock full of memorable characters and locations, and one that's been around since the beginning is Big Belly Burger. The fast-food joint has been the backdrop for some dramatic and private conversations, and its food has become the go-to fatty nutrition choice for everyone from the endlessly ripped Oliver Queen to the perpetually famished Barry Allen. With a new fall season of Arrow-verse shows on the way, The CW has put together a nifty little commercial for the restaurant that also promotes new seasons from Arrow and The Flash. Watch below, and prepare to get hungry for burgers AND justice.
Fighting crime is a full-time job, and it is important to stay well-fed after a long day of throwing punches and speeding through city streets. Using footage cobbled together from various seasons of Arrow and The Flash (plus some extra footage thrown in for good measure), the commercial shows just how much these characters like to chow down on salty, greasy burgers. Even the criminal metahumans that they imprison (shoutout to the Flashpoint timeline) get to eat Big Belly Burger in their cells.
Of course, the fact that the commercial ends with the promise that Big Belly Burger is eventually making a move to National City (a.k.a the home of Supergirl) has our mental wheels turning. Specifically, it leads us to believe that there's a possibility that Earth-38 could eventually become part of the Earth-1 Arrow-verse. We already know that the upcoming Crisis on Earth-X crossover (described as a "four-hour movie" by Stephen Amell) will take ample inspiration from the Crisis on Infinite Earths storyline. If the crossover follows the source material, even loosely, then it is entirely possible that we could see a convergence that brings Kara Zor-El into the fold as an Earth-1 hero.
That said, we will just have to wait and see. After all, this is just a fun Big Belly Burger commercial, so maybe we are just reading too much into it. But we're still looking for ketchup stains on her suit emblem, just to be sure.
Oddly enough, this fake Big Belly Burger commercial reminds us of a similar marketing stunt pulled by Better Call Saul last season. To ramp up anticipation for the long-awaited arrival of Gus Fring, the Breaking Bad spinoff similarly aired fake commercials for its chicken restaurant Los Pollos Hermanos. If nothing else, this simply shows the lengths that these series go in order to establish the depth to their worlds and make fans feel like they're part of them.
The Flash will return to The CW for Season 4 on Tuesday, October 10 at 8 p.m. ET, and Arrow's sixth season will premiere on Thursday, October 12 at 9 p.m. ET. As for more details on the non-DC shows set to debut this fall, check out our premiere guide to keep yourself in the loop on all of the most important airdates and times.