How Supernatural's Scooby-Doo Crossover Performed In The Ratings

Scooby and the Supernatural Gang Supernatural The CW

Supernatural's Scooby-Doo crossover was one of the series' most hyped episodes in a long time, and everyone from fans to the show's cast and crew was excited to see how it would turn out. As one might imagine, this reflected in the ratings and Sam and Dean's romp with Mystery Inc. resulted in a pretty big night for the returning series. The Supernatural crossover's ratings ended up matching the show's best numbers for the season, which happened back in the show's Season 13 premiere.

Supernatural's crossover episode scored a 0.7 rating in the 18-49 demographic and drew in about 2 million viewers with the help of Scooby and the gang. The episode pulled in 30% more of the show's key demo and 20% more total viewers than the show's previous episode, which aired two weeks prior. Basically, whatever Supernatural crew member thought up the idea for "Scoobynatural," deserves a Scooby Snack, because these ratings show it was a very good night for the Winchester brothers.

Supernatural's crossover success of the night did not translate to Arrow, which Deadline said followed after and held steady to its usual turnout. While The CW would've surely loved to see that large audience carryover into its next show, the data may have shown that fans are interested in the network's shows taking more risks. Of course, it's not like many Supernatural fans were upset about the Scooby-Doo crossover, but it definitely should make some executives wonder what other out-there pairings shows could do in an effort to bring in more viewers.

It's hard to imagine The CW worries too much about what gets tried on Supernatural now that it's 13 seasons in, but if there were any reigns, they've surely been loosened with the success of this crossover. Now that the show has proven it can do something as wild as a Scooby-Doo adventure, the bar has been set for how the show is going to top it come Season 14. With the Arrow-verse and John Constantine on The CW, it would be very easy to pull the Winchester brothers in for a superhero adventure. Or, Supernatural could just do a "Scoobynatural Part 2," and throw in Scrappy-Doo and the Harlem Globetrotters? Maybe that adventure is better off as a Blu-ray release for Scooby-Doo fans.

Supernatural airs on The CW Thursdays at 8:00 p.m. ET. 2018 is in full swing in terms of television and it can be hard to keep track of all the new things coming to television with so many channels and streaming platforms to keep track of. Stay in the loop by visiting our midseason premiere guide and summer premiere guide, and keep tabs on all interesting shows on the horizon. For more on Scooby Doo, read about how the feature film was initially given an R rating for a crazy reason.

Mick Joest
Content Producer

Mick contains multitudes and balances his time reporting on big happenings in the world of Star Trek, the WWE, reality television, and other sci-fi shows.