Netflix isn't the only streaming video service with Emmy cred to boast. Granted, Netflix got the jump on Amazon in rolling out some top-notch original programming, garnering the service numerous deserved Emmy nominations this year. But Amazon has already beat Netflix to the punch in actually winning an Emmy Award*, not for original programming, obviously, but for its work on Personalized Recommendation Engines for Video Discovery. Amazon announced today that the National Academy of Television Arts & Sciences will be recognizing Amazon Instant Video with a 2013 Technology & Engineering Emmy Award.
(*Correction: Netflix won an Emmy Award last year for overall technical excellence.)
Amazon's spent well over a decade trying to figure out what their customers like so they can recommend other items. Their expansion into streaming video has followed suit in that regard, and it's earned Amazon some accolades from the Academy. As Amazon pointed out in their announcement, their video recommendation technology bases recommendations on customers' favorite categories and genres, what they've viewed in the past, and personalized movie and TV recommendations based on viewers' tastes and preferences as determined by their behavior at Amazon's store.
It's interesting to see an online streaming video service recognized for the strides they're taking to offer their customers a better viewing experience. I found it just as fascinating when Netflix's Ted Sarandos talked about how their subscribers' viewing habits impact Netflix's programming and marketing. It's certainly a benefit for streaming video services to have constantly-updating information to tap into in an effort to figure out what their viewers want and how to better cater to them. And in the case of Amazon, it's earned them an Emmy.
Of course, Netflix may very well be the first streaming video service to earn an Emmy Award in one of the major primetime categories for their original programming. But Amazon could give the service a run for their money in the future, as Amazon has their own original programming on the way. They put in a number of series orders for shows that will be made available through their subscription service Amazon Prime. It's exciting to see that Netflix has set the bar high enough to run with the networks and cable among the Emmy contenders this year, and as a Prime subscriber, I'm hopeful that Amazon will aim for that standard with their own programming.
In related news, earlier this week, Amazon announced that they've put a number of new children's pilots into development. Below are the details for those projects:
The five kids’ shows for Amazon Studios’ next pilot season include: