Call of Duty may be a fashionable game to hate these days but there's still a whole lot of interest in each new sequel. Call of Duty: Advanced Warfare's first trailer was the most-viewed video on YouTube from April to June.
Advanced Warfare's trailer was watched 20,944,564 times from April to June according to Google's leaderboard. That's only the traffic on the official Call of Duty channel, mind you. I'm sure that the various repostings of the same trailer by other channels collectively racked up a few million more.
Why was the trailer such a hit? Ant Farm, the creative agency behind the trailer, attributed its success to the popularity of both Call of Duty and Kevin Spacey. Spacey provided motion capturing and voice work for Advanced Warfare villain Jonathan Irons. The trailer centered on a rant by Irons about democracy and America.
"It's a rare opportunity for an agency to work with both a AAA franchise and an A-list actor together," said Ant Farm president Rob Troy. "The combo of Call of Duty and Kevin Spacey is a knockout punch, and we're proud to help deliver it."
Only one other game trailer cracked the leaderboards for April to June: Mortal Kombat X. That trailer didn't have any outside star power - other than a Wiz Khalifa song people seemed mostly puzzled by - but it's still a new installment in a hugely popular series. The fact that this is the first Mortal Kombat game for Xbox One and PS4 probably didn't hurt gamers' interest.
I was a bit surprised to see that Call of Duty: Advanced Warfare's trailer almost had twice as many views as MKX's. The margin can be partly explained by the release date of each video; Advanced Warfare's trailer arrived on May 1st, a full month before the MKX trailer. In other words, don't read too far into the tally.
The rest of the leaderboards are dominated by television shows and movies. Here's the full top 10 along with the total views from April to June: