BREAKING MOVIE NEWS
The idea behind the “bullet screens” grows from the fact that younger Chinese audience members tend to watch movies on handheld devices instead of big screens, and they routinely comment via SMS text messages while viewing.
Unless you go to a cinema that has assigned seating, there's a pretty good chance that you follow common movie theater etiquette, which is basically its own special twist on "first come, first served." If a person goes to a movie theater extra early, they've earned the right to sit wherever they like - presumably right square in the middle. If a person is late to a screening, it's nobody's fault but their own that they have to sit in the front row and crane their neck.
That doesn’t mean that Hollywood is going to start cutting you deep discounts at the movie theater… particularly with the summer blockbuster season breathing down our necks. In fact, in the same study released by NATO, it was revealed that that average ticket price from year to year had gone up 0.3 perfect – or from $7.94 in first quarter of 2013 to $7.96 in the first quarter of 2014.
In the latest issue of Men’s Journal, a list of “The Top 20 Movie Theaters In The World” has been created. The selections range from California to the Cinémathèque Française in Paris, France. And the No. 1 theater to top their list?
According to Steve Weinstein, chief technology officer at Deluxe Entertainment Services, theater owners might soon be giving into the ever mounting pressure to let patrons use their cell phones or tablets. Why? Because according to Weinstein, "The second screen in theaters, it’s just an inevitability. How did the audience react to such a suggestion?
This explanation was couched in an approval of the intensity and performance of modern theaters, the state-of-the-art technology creating a you-are-there feeling that the home market cannot beat. And in this case, it’s perfect for taking you to Asgard in Thor: The Dark World. But the slave-era South? No, the theater cannot contain that. Keep it fantastical guys. The theater just can’t pull that off.
Would you go to the movies more if it were cheaper? I would. I've been and continue to be a movie fan, but in this day of digital downloads, Redbox and Netflix, I can get a pretty steady fix of great films (not to mention great television) for substantially cheaper than what it costs to go to the theater.
If you see something, say something. That’s what the federal government wants you to do when it comes to possible terrorist activities, and that’s what the studios want theater owners to do when it comes to possible piracy activities. In theory, such proactive behavior can stop illegal behavior in progress.
The fine folks over at Harris might be best known for their polling work during the lead-up to election season, but the company actually works year round, gauging public opinion on a wide variety of issues. This week, they decided to tackle the movie industry and more specifically, why people are or are not venturing out to the theater.
The Journal of Consumer Psychology has uncovered a surprising side effect to noshing on popcorn during the barrage of advertisements that play before movies in theaters. According to the study, eating popcorn can make viewers more resistant to the effects of pre-show marketing.
The grandeur seems to have left the building, so to speak. Theaters used to be built to impress anyone who walked through the doors. Since the buildings were tall anyway, it was a great spot for lavish decoration. Draped pillars, wide carpeted staircases, marble floors. Going to see a movie about a faraway land? Might as well walk through some expensive-looking shit first.
NATO’s board has proposed a series of “guidelines” that would give theater owners more control over what they show in their theater, claiming frequent customer complaints that trailers are too long and that too much of the plot is given away.
If you're like me, you're hoping there is a special circle of hell for people that talk, play with their phone, or seem otherwise deadest on being a distraction at the movie theater. These people generally show so little concern for their fellow moviegoer that it can be dizzying if not rage-inducing
I can’t imagine there are many movie-goers out there who think the price of snacks at the concession stand are remotely reasonable. Sure, we’re all probably used to shelling out what could amount to more than the cost of a movie ticket for popcorn and a soda, but “reasonable” doesn’t seem like an adjective fitting to the cost. While skipping the concession stand is the obvious way to avoid being ripped off, a man in Michigan is taking the issue to court.
We now live in a world where music exists in a cloud and shampoo can be purchased at the same store as a Blu-Ray. That smells like success to me. Unfortunately, despite all these technological wonders, every time I go to the movies it still reeks like Orville Redenbacher firehosed cheap butter and salt in all directions