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6 Things Cable Companies Need To Do To Justify Their Prices
Over the last ten years or so, the television industry has made incredible strides in programming. With the expansion of cable and the premium channel push toward original programming, the average weekly schedule during the year now contains at least a dozen programs that fall somewhere on the spectrum between very good and great. From Mad Men to The Good Wife to Veep, there have never been so many gritty, well-written and clever programs on television at once. Judged from that snapshot, one would assume all is right with the entire industry, but unfortunately, that couldnít be further from the case right now.
Despite the influx of quality programming, many subscribers are choosing to get rid of their entire cable packages, instead opting for the far more affordable and convenient Netflix. The choice might not give them access to most first-run shows immediately, but theyíd rather be a little bit behind than shell out one hundred dollars or more a month. I firmly believe a majority of the defectors would return if a combination of good cable and Internet cost somewhere around $70 a month or so, but thatís very difficult to do for a wide variety of reasons. So, instead, letís focus on things cable companies could do in order to keep all of the subscribers they have now happy. Letís focus on ways the cable company could adapt to the modern world, stop the bleeding and become consumer-friendly companies.
These six suggestions wouldnít fix every problem people have with cable companies, and to change many of them, the providers would need to work with the actual networks and alter the status quo. Changing even a few of these, however, would be a huge step in the right direction.
Give The West Coast A Live OptionYou know whatís really fun? Watching a television program along with millions of other fans on Twitter. You know what is remarkably less fun? Having to stay off of Twitter for three hours because you live on the West Coast and youíre paranoid about seeing The Mentalist/ Red John spoilers. And itís not just Twitter either. Google News is a cesspool of big reveals. Some outlets will just straight-up write titles that include references to who went home immediately after the East Coast version airs, especially when it comes to reality competition programs like American Idol, Top Chef, Project Runway and Dancing With The Stars.
Once upon a time, people on the West Coast may have been fine with getting everything late, but the world has gotten way too interconnected for that. Cable companies should offer subscribers both East Coast and West Coast versions of the bigger channels. HBO already lets subscribers choose, and while doing so with the normal networks would make advertising a little more complicated, it needs to happen sooner rather than later. Because of work schedules, many would choose to still watch later, but there's no harm in giving people the option.
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