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The Ballad of Gay Tony, the second Xbox 360 exclusive downloadable episode for GTA IV, will be released smack-dab in the middle of the crowded holiday release season. Rockstar announced today that it will be available worldwide on October 29th.

You'll have two options for purchasing Tony. You can either download it through Xbox Live or purchase a disc including both of the 360 exclusive episodes, Tony and The Lost and Damned. The compilation disc, dubbed Grand Theft Auto: Episodes from Liberty City, will not require a copy of Grand Theft Auto IV to play.

Episodes will cost $39.99. Lost and Damned costs 1600 Microsoft Points ($20) so expect to pay the same amount to purchase Tony individually.