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EA has high expectations for Medal of Honor. They want to sell at least three million copies.
MoH executive producer Greg Goodrich told the New York Times that if they don't meet that sales goal, "I'm not going to be able to do another one." The reason for such a high goal, according to the article, is the game's high budget. There's no mention of how much it actually cost to make, though.
Three million seems doable. Battlefield: Bad Company 2, another military shooter by EA on the same platforms (PS3, PC, and Xbox 360), sold 2.3 million copies in its first two weeks. It racked up 5 million in the first two months.
Still, BC2 was released in March whereas MoH is coming out in the more competitive holiday season. It will have to compete with the likes of Halo: Reach and Call of Duty: Black Ops. EA also intends to release an Vietnam-themed expansion pack to Bad Company 2 this year.