If you're looking to get your free-to-play title hoisted and elevated up in the world of interactive entertainment, you're going to need a publishing platform to do so. Recently merged Reloaded Productions and K2 Networks have devised such a platform called ARMAS.

What does ARMAS stand for? Well, it translates into the following...
1. Audience – Access GamersFirst’s existing audience of over 30 million hardcore free2play gamers.
2. Real-time Analytics – Oversee game data to the smallest detail, using hundreds of premade telemetry tools to analyze user behavior and make the most informed business decisions possible.
3. Monetization – Make free use of eight years of free2play game monetization data and expertise, and access aggregated payment options in over 160 countries across the globe.
4. Adaptive Hosting – Deliver your game through our private cloud with hosting centers in Los Angeles, Washington DC and Frankfurt. Access best-in-class scalable services for hosting, security and multi-market content management.
5. Social Integration – Integrate gamers’ social graph with a suite of social tools including, forums, leaderboards, clan systems and the ability to share user-generated content.

The new publishing platform will be used to help Reloaded Productions to leverage their position in the MMO publishing arena to help other developers (and themselves) get games off the ground and profit from the exposure.

Right now Reloaded Productions is handling Hailan Rising, Fallent Earth and APB: Reloaded, the latter of which has actually made waves in the free-to-play community as a real contender.

GamersFirst merged into Reloaded Productions who then merged into K2 Networks to better streamline their productivity. The company is also restructuring a number of other facilities under their label to increase consumer relations and support efficiency.

Bjorn Book-Larsson, CEO of Reloaded Games commented in the press release, saying...
“With the launch of the first phase of ARMAS today, we are one step closer to our vision of free2play games dominating the world of video games”... “Our team is extremely passionate about the transformation of our industry. By extending our battle-tested technology and experience to every indie free2play developer, we hope to further disrupt and speed up this transformation, by handing publishing tools directly to developers and publishers alike”

Warmonger Inc., the indie devs behind the recently released free-to-play battlefield game, War Inc., are making full use of Reloaded Productions' ARMAS, and it helps keep the company independent from larger facilitators while at the same time opening up possibilities for the developer to have more direct control over the monetization of their product. It remains to be seen if this will be the appropriate step in the right direction for the gaming industry or not.

In the meantime, you can learn more about the Reloaded and K2 merge as well as the ARMAS service, if you're a developer, by visiting the Official Reloaded Productions Website.

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