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Expect Deadpool To Be Edgy In Its Marketing, If The Conan Trailer Is Any Indication

Considering how many comic book movies are set to come out over the next few years, each title is going to have to find some way to stand out. For Deadpool, that special factor happens to be the fact that the movie will be carrying a hard R-rating - and Fox is doing what they can to make sure you know it. We already saw filthy and violent footage from the film at this year's San Diego Comic-Con, but now the studio has even gotten Conan to change its rating for one special night.

It was late last week that we learned Conan O'Brien's show would be used as a launching pad for the first Deadpool red band trailer - but now it's been revealed that the content of the footage will cause Conan's rating to go from the normal TV-14 and become TV-MA. The announcement was made on the show's official Twitter page:

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Which was followed up by a fun message and illustration from Ryan Reynolds:

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This is a clear example of Deadpool's marketing making it very clear that the film will not be for children - but those who have been following the movie's development know that this is hardly the first example. For starters, there was that special April Fools prank that Ryan Reynolds pulled off, which featured the Merc With The Mouth smashing a light over Mario Lopez's head and saying, "Fuck you, Slater." Hell, even just today we got a special trailer teaser that isn't short on bad language:

Basically, while this film will surely have the necessary green band trailers and edited TV spots, but it's also going to make it very clear that it will not be shy on violence, sex, or curse words.

Deadpool is currently in post-production, and, after years and years of waiting, will finally be arriving in theaters on February 12, 2016. Stay tuned tomorrow, as we will have the new trailer for you as soon as it lands online!

Eric Eisenberg

NJ native who calls LA home; lives in a Dreamatorium. A decade-plus CinemaBlend veteran; endlessly enthusiastic about the career he’s dreamt of since seventh grade.