Apparently no one is safe from the wrath of Marvel – not even an actual Avenger. Mark Ruffalo found that out when he began Tweeting and Instagramming updates from the set of Joss Whedon’s The Avengers: Age of Ultron… only to get reprimanded on social media. Ruffalo started the conversation innocently, Tweeting:
As if to prove said fact – and in response to the thousands of fans asking for photos – Mark Ruffalo continued with this pic of himself and Robert Downey Jr.
Ruffalo even attempted to snap a quick pic of Avengers: Age of Ultron co-star Scarlett Johansson, but the stealthy superstar hid her face behind a boxer’s robe:
It was right around that time that Marvel intervened, screaming (on social media, "Maaaarrrrrrkkkkk!!" The actor tried to sway the powers that be, telling them, "I adore you." To which @Marvel replied:
With his knuckles sufficiently slapped by the comic-book hand that feeds him, Mark Ruffalo sheepishly brought the social-media fun to a close, Tweeting:
The studios have such an interesting challenge on their hands when it comes to protecting the ins and outs of a major blockbuster like The Avengers: Age Of Ultron. Because everyone basically has a camera in their hands at all times, it’s very difficult to prevent images and footage from leaking out over the Internet almost immediately. But how do you stop your own CAST from sharing information with a rabid fan base? And were Mark Ruffalo’s Tweets and Instagrams that revealing? Not at all. Pics of the cast shared BY the cast members is a brilliant way to keep the passion on a project high. Marvel didn’t come down too hard. Ruffalo and Downey Jr. should be able to keep sharing. Follow them on Twitter and Instagram, just in case they release more info as The Avengers: Age of Ultron continues to film.
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Sean O’Connell is a journalist and CinemaBlend’s Managing Editor. Sean created ReelBlend, which he proudly cohosts with Jake Hamilton and Kevin McCarthy. And he's the author of RELEASE THE SNYDER CUT, the Spider-Man history book WITH GREAT POWER, and an upcoming book about Bruce Willis.