Hypothetically, if you were a major movie studio who just took a bath on a blockbuster based on an outdated toy, would you be so quick to scurry back into bed with a different toy maker on a possible new film franchise? Probably not. So why is Universal, which swung and missed on Peter Berg’s Battleship, looking to develop a film based on the Lego toy line of Hero Factory robots?
The studio would like to hire Predators scribes Michael Finch and Alex Litvak to develop a story based around the Hero Factory characters, according to The Hollywood Reporter. The trade says that Lego unveiled the Hero Factory story line in 2010 as a replacement for its popular Bionicle series. The Factory kits reportedly come with a rich mythology that could be researched and spelled out on screen, but I have two boys who should be in the wheelhouse of a Hero Factory story, and I haven’t heard “Boo” about it.
What’s it about? THR says the characters “hail from a planet where a factory churns out robotic machines whose goal is to fight intergalactic evil.” So this is more of a Transformers substitute than a new Battleship. Apparently this will be a live-action adaptation of the Lego toy line, and will differ from the CGI-heavy Lego animated feature that Phil Lord and Christopher Miller currently are working on.
Hollywood’s in a toy-to-film cycle right now. Board-game adaptations of Monopoly and Candyland are in different stages of develoipment. THR says Finch and Litvak have penned a script for a He-Man and the Masters of the Universe project. But for every successful Transformers film, there’s a Battleship failing to make much money. Do you think that Hero Factory has potential? Or would you rather see the film industry support more original franchises?
Managing Director at CinemaBlend. ReelBlend cohost. A movie junkie who's Infatuated with comic-book films. Helped get the Snyder Cut released, then wrote a book about it.
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