Back in 2007, when the CW announced that they were canceling Veronica Mars after its third season, fans rallied and sent Mars Bars to to the network in an effort to get the CW to change their mind. It didn't work, but support and adoration for Rob Thomas' detective drama series was evident. If that's still the case and fans still want more Mars, we may actually see a follow-up film get made. Of course, for that to happen, the project needs money (not candy bars) and proof of interest.
Veronica Mars premiered on UPN in 2004 and followed Kristen Bell's character Veronica, a teen outcast living in the wealthy town of Neptune California and attempting to uncover the true murderer of her best friend Lilly (Amanda Seyfried). The focus of the series in its first season was split between the Lilly Kane murder and Veronica's life as a teenager who moonlights as a private detective, both at school and for her father's business. A combination of Bell's charm, a talented cast and an equally talented group of writers - Rob Thomas, Diane Ruggiero, John Enbom, Phil Klemmer, to name a few - made this series one of the best least-watched shows of its day.
The CW cancelled it after Season 3, by which time the show had changed noticeably, due in part to Veronica graduating high school and going to college, and likely to some tinkering to the format and attempts to appeal to the network's shifting audience in the post-UPN/WB era. Since then, we've been left to wonder how Veronica's story ended and where her life went after that first year of college. A movie was always a possibility, but six years later, many of us wondered if it would ever happen. It just might!
EW posted the news that Veronica Mars creator Rob Thomas has started a kickstarter page, in an effort to raise $2 million in thirty days. It's a lofty task, which may not be possible, but they're giving it the old college try on this. On the Kickstarter page, Thomas says that he and series star Kristen Bell sat with Warner Bros - owner of Veronica Mars - to discuss the prospect of making the movie, an idea that's been floating around and rumored quite a bit in the six years since the show wrapped up. The studio says they'd be on board for the movie if they can prove there's enough interest from fans.
Thomas says he believes Kickstarter effort is the film's only shot, and no Kickstarter movie project has ever set a goal this high. If they can raise $2 million in the next 30 days (by Friday, April 12), the movie is a go and would be released in early 2014. It would get a limited theatrical run, with the cities likely prioritized based on where the Kickstarter support is coming from, and the digital version would be available through Flixster. Other popular digital retailers may be added.
Here's a portion of Thomas' statement, which addresses what's going on in Veronica's life in the present for this potential movie:
Life has taken Veronica away from Neptune. In the years since spoiling Keith's chances to be reelected sheriff, Veronica hasn't taken a case. But something big is about to bring her back home and back to her calling. My goal is to include as many of your favorite characters as possible. It is, after all, time for Veronica’s 10-year high school reunion. Keep in mind that the more money we raise, the cooler movie we can make. A two million dollar fundraising total probably means cross words are exchanged at the class reunion. Three million? We can afford a full-on brawl. Ten million? Who knows... For some reason the Neptune High class reunion takes place on a nuclear submarine! A Hobbit shows up! There’s a Bollywood end-credit dance number! I’ve always wanted to direct Bill Murray. We’ll figure out something cool. Hey, if that total goes high enough, I’ll bet the good folks at Warner Bros. will agree a sequel is a good idea.
I want Bill Murray to play a Hobbit! But I'd "settle" for seeing Veronica and Logan (Jason Dohring) reconnect, assuming they've parted ways in the time that's passed between the series finale and now. And I want to see our favorite marshmallow back to solving crimes while being cute. I want to see Wallace (Percy Daggs III) help her out and Keith (Enrico Colantoni) to be supportive and funny. I want Mac (Tina Majorino) on hand for tech support. I want Dick (Ryan Hansen) to arrive with some tight-dressed gold-digger on his arm and an inappropriate comment on the tip of his tongue. I want Vinnie Van Lowe (Ken Marino) to show up and get in the way and be funny while doing it. And I want to see how Duncan's (Teddy Dunn) doing with with his daughter, who must be so big by now! But really, I'd take whatever Rob Thomas and the cast had to offer if it meant a follow-up to this series, which really was cancelled before its time.
The Kickstarter page has already raised over $100k. I don't know if it's possible for fans to raise $2 million in a month's time, but it sure would be amazing if it happened, and even more amazing to get to see Veronica Mars back in action.
It's never over until it's over.