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Slowly but surely, the summer of 2016 has begun to draw to a close, but we still have a few notable films left before fall sets in. One such example is the upcoming Seth Rogen comedy, Sausage Party, which is a hilariously raunchy example of what the current king of stoner comedy does best. There's already a ton of great buzz surrounding the upcoming animated feature, but the latest prank-filled, New York-based marketing stunt is one of the best we've ever seen. Check it out below to see for yourself.
As far as marketing stunts go for major Hollywood movies, this particular video has to be one of the best examples in recent memory. Seth Rogen and a film crew set up an entire New York grocery store full of animatronic food items, and then proceed to shock shoppers as they come around and browse for items. Providing the voices for the food -- much like he does in the film -- Rogen proceeds to eviscerate the unassuming shoppers and berate them mercilessly for eating him and his friends.
From "hipsters" to old people, no one goes unnoticed or unharmed, and some shoppers even hilariously get in on the action by taunting Rogen back. One guy even tears into a loaf of bread right in front of a bread character's face. I know, it's pretty sadistic. If you want to get people talking about a movie like Sausage Party, then this is most certainly the way to do it.
Despite (or perhaps because of) Sausage Party's insane premise, it has already become one of the better-reviewed comedies of the summer. In the face of major live-action romps like Ghostbusters, and Bad Moms, Sausage Party has somehow managed to generate an absolutely phenomenal amount of early buzz, and many preliminary reviews seem to position it as one of the best comedies in recent memory. It's a film unlike anything that we have seen in quite some time, and that uniqueness has perfectly positioned it to make a serious impression on audiences when it finally opens in theaters this coming weekend.
With that in mind, it looks as though Seth Rogen continues his hot streak of solid films that he has continuously pumped out over the last few years. From comedies such as The Night Before and This Is The End, to his surprisingly dramatic turn in the Oscar-nominated Steve Jobs, Rogen has established himself as one of the most reliable forces in Hollywood. Of course, his comfort zone will be the raunchy-comedy genre, and Sausage Party looks to perfectly capitalize on those strengths.
As always, Cinema Blend will bring you all of the latest and greatest details related to Sausage Party as more information becomes available to us. The endlessly rude animated feature will hit theaters tomorrow. Leave the kids at home and make sure to check it out!