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Wait. Stand still. Don't move! You are part of my story on the Mannequin Challenge, the latest viral sensation in which people are posing as mannequins in live-action settings to create these amazing still-shot videos that are actually created simply because everyone agreed to stand still. Don't get it? You must be as old as I am, though there's no denying how cool it can actually look when someone (or a groups of someones) pulls off the impossible and stages an eye-popping Mannequin Challenge. Like this one:
This was taken last night at the world premiere of the upcoming comedy The Edge of Seventeen. Directed by Kelly Fremon Craig, the movie's being compared to the seminal works of John Hughes, from Pretty in Pink to The Breakfast Club. So it makes sense that, in an effort to get the word out, the savvy young stars of the movie would stage this fantastic Mannequin Challenge on the red carpet. Who needs E! and Access Hollywood asking vapid questions of talented actresses like Hailee Steinfeld when you can go viral with your red carpet by trying something fresh and innovative as this.
Though, watch at the 50-second mark. Someone moves their head. And later, one woman's smile grows brighter. Mannequins don't do that! Still, A+ for effort, everyone involved with The Edge of Seventeen. This looks incredible.
The bar, prior to this, really has been raised. On Election Day, Hillary Clinton staged this Mannequin Challenge with her staff (and Jon Bon Jovi). Maybe she should have been in Michigan or Wisconsin, instead:
And in the NBA last night, the New York Knicks and the Phoenix Suns staged this weird ManneQuin Cam. Same thing, even though some people didn't get it.
Anyway, it worked! We came off of the red carpet for The Edge of Seventeen talking about the movie, and promoting the cast, so mission accomplished. Hailee Steinfeld of True Grit and Pitch perfect 2 headlines this coming-of-age comedy that closed this year's Toronto International Film Festival, where it drew raves. Word of mouth has been incredibly popular on the movie ever since. It co-stars Kyra Sedgwick and Woody Harrelson, and opens in theaters on November 18.