Quentin Tarantino's new movie, Once Upon a Time...In Hollywood, takes us all back to a bygone era when Hollywood, and Los Angeles as a whole, was something very different than it is today. While the movie hopes to transport people back to another era in its own way, if you're actually in Los Angeles, you can transport yourself back to the 1960s thanks to a new augmented reality experience based around the new film.
Once Upon a Time...In Hollywood has partnered with Getty Images and Google to create the AR game that will show you what Los Angeles was like around the time of Quentin Tarantino's new movie thanks to Getty's archive of images. By visiting key locations in L.A. and then opening the film's website on a mobile device, fans can unlock special content and get stories behind the making of the new film.
Here's the full list of locations to check out if you want to see everything:
Musso & Frank Grill (6667 Hollywood Blvd, Los Angeles, CA 90028)
Cinerama Dome (6360 W. Sunset Blvd, Los Angeles, CA 90028)
Regency Bruin (948 Broxton Ave, Los Angeles, CA 90024)
The Comedy Store [Ciro’s] (8433 W. Sunset Blvd, Los Angeles, CA 90069)
Whisky-a-Go-Go (8901 W. Sunset Blvd, West Hollywood, CA 90069)
Griffith Park Observatory (2800 E Observatory Rd, Los Angeles, CA 90027)
Gower Gulch (6122 Sunset Blvd at Gower St., Los Angeles 90028)
Frolic Room (6245 Hollywood Blvd, Los Angeles, CA 90028)
Once Upon A Time In Hollywood Billboards on Sunset Blvd
To be sure, this would be a pretty awesome tour of Los Angeles to take. There are some truly iconic locations on that list, and places that a lot of people visiting L.A. would probably want to go anyway. Hell, a lot of people going to see the new Tarantino movie will be going to the Cinerama Dome to do so. All of those people will be able to check out at least that one aspect of the AR experience, which may entice them to go looking for more.
If you happen to be visiting L.A. anytime during the theatrical run of Once Upon a Time you'll be able to take advantage of this cool content.
Of course, for those of us who aren't in Los Angeles and can't get there easily, we will miss out. For us, there will just have to be the movie, Once Upon a Time...In Hollywood to virtually transport us to Hollywood in 1969. The film follows a variety of characters during this key moment in history. Some of them, like Sharon Tate, played by Margot Robbie and Charles Manson, were real. Others, like actor Rick Dalton, played by Leonardo DiCaprio, are not. The real and fictional stories combine into a uniquely Quentin Tarantino sort of story.
Once Upon a Time...In Hollywood hits theaters Friday.