Digital technology has allowed for some pretty amazing cinematic feats. But it’s also fueled a debate as to how far is too far for filmmakers to go. Recent news that Finding Jack will use computer-generated imagery (CGI) to bring James Dean back to the big screen was met with backlash on the internet. And even Chris Evans weighed in — and made it clear he wasn’t happy with the casting choice.
Alas, it very much is a thing. That didn’t stop other members of the film community for pointing out that the directors’ decision is short sighted. Michelle Buchman reminded her fellow cinephiles that it probably wouldn’t be that hard to find a living actor for Finding Jack:
Apparently, Finding Jack’s filmmakers don’t agree. They will use “full body” CGI by drawing on photos and footage of the iconic Rebel Without a Cause star, who died in 1955. Following the backlash, Anton Ernst reached out to THR to defend their decision. He insisted that they are not using James Dean as a marketing gimmick, and they did not come to the decision lightly, explaining:
We searched high and low for the perfect character to portray the role of Rogan, which has some extreme complex character arcs, and after months of research, we decided on James Dean.
Anton Ernst also said that his production company, Magic City Films, received permission to use James’ Dean’s likeness posthumously from “supportive” family members: the cousins that run his estate. He told THR:
I think they would have wanted their family member's legacy to live on. That's what we've done here as well. We've brought a whole new generation of filmgoers to be aware of James Dean.
Finding Jack, based on Gareth Crocker’s novel, is Magic City Films’ first production, and thus far, the filmmakers have shown no sign of bowing to the backlash. Anton Ernst said:
We will take every precaution to ensure that his legacy as one of the most epic film stars to date is kept firmly intact. The family views this as his fourth movie, a movie he never got to make. We do not intend to let his fans down.
The problem is that as far as fans like Chris Evans are concerned, they already have.