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Crock-Pot Is Doing Damage Control After This Is Us' Big Fire Reveal

Jack Pearson Milo Ventimiglia This Is Us NBC

Warning! The following contains spoilers regarding the latest episode of This Is Us! Read at your own risk!

This Is Us finally revealed what started that big house fire we've been teased with all season in last night's episode, and the reveal likely "fired" up some folks at Crock-Pot. Those who wondered how the slow cooker company would respond following one of television's hottest dramas using its product as a central plot point in a negative way need look no further than the company's Facebook page. Crock-Pot's social media person is in full-on damage control and responding to This Is Us fans who have something to say following last night's reveal. Take a look:

Elizabeth: I hope you guys have an awesome Super Bowl commercial for a "fire proof Crock Pot" after that This is Us episode has everyone throwing away their Crock Pots...Crock-Pot: Hi, Elizabeth Jack Pearson was our Valentine so we equally understand your pain with his loss. We love him and we love you too ??. Don't further add to our heartbreak by no longer using Crock-Pot(r) Slow Cookers, rest assured our products have been generationally tested by your family and friends. DM us with any questions, and we'd be happy to tell you more about our safety standards!

Functional slow cookers are all well and good, but where's the guarantee that consumers' homes won't go up in smoke when they fire up that bad boy on Super Bowl Sunday? That's what consumers would like to ask Crock-Pot. The company's social media handler is wearing many hats to try and showcase the company's love of This Is Us as well as assure consumers its products are safe. Crock-Pot telling fans it loves the series sounds like a solid way of changing the conversation, but is it working?

Not so far. A small but vocal group of people have continued to ask Crock-Pot questions about how the company felt about the episode, and Crock-Pot keeps responding with sadness coupled again with the fact that their slow cookers are "generationally tested," which almost sounds like they're saying "Your relatives didn't die using it, trust us." Check out another social media exchange:

Ruthie: What is your response to This is Us? Soooo many people are worried now!Crock-Pot: We're heartbroken over last night's episode, too! Ruthie, we're innocent until proven guilty. Since the 1970s we have been providing families with quality and safe products, ask your parents if you don't believe us. DM us with any questions, and we'd be happy to tell you more about our safety standards!

At least Crock-Pot is willing to go more in-depth with some knowledge to consumers outside of the public Facebook post. Truth be told, This Is Us reached a lot of people in last night's episode, but very few of them are currently lambasting Crock-Pot on Facebook today. Additionally, it appears that "Soooo many people" translates to less than ten on Crock-Pot's Facebook page, which boasts over 2.3 million likes. Given that, it feels as though while This Is Us fans may be a little more wary of how they use their Crock-Pot slow-cooker ahead of the big game, very few are actually afraid it will short out and burn down their house.

This Is Us will air a special episode on NBC immediately following the conclusion of the Super Bowl on Sunday, February 4. The episode definitely looks like it will be the episode that finally shows Jack's death, so any fan that needs to catch up before that better do so before the big game! For a look at some other shows premiering or returning to television at or around the same time as the Super Bowl, head on over to our midseason premiere guide.

Mick Joest
Content Producer

Mick likes good television, but also reality television. He grew up on Star Wars, DC, Marvel, and pro wrestling and loves to discuss and dissect most of it. He’s been writing online for over a decade and never dreamed he’d be in the position he is today.