E! Buys Soapy Drama From Switched At Birth Executive Producer

E! is still pushing scripted programming pretty hard. The network is working to determine what scripted projects will go to pilot, and now E! has added yet another project to the pile. Called Shoreline, the network's newest project will follow a resident returning to a seaside town, only to find it overrun with the cast and crew of a popular soap opera called The Shore Line Yacht Club. The appearance of the show and its cast and crew causes clashes between the townies and the visitors, who come from different social stratospheres.

Shoreline was created by Switched at Birth executive producer Becky Hartman Edwards, who will executive produce this time around, as well. Additionally, the drama project will be written Carolyn Ingber, who is most known for writing a 2010 episode of The Mentalist. According to Deadline, Edwards has another soapy drama project at NBC currently, which she is also writing.

The plot of this show is sort of reminiscent of ABC’s Revenge, with a townie versus visitor outlook and two different social classes fighting for control of businesses. However, with the added addition of a TV program based in the small town, there’s plenty of room for added drama and I, for one, wouldn’t mind seeing E! give this one ago. The network should be making pilot decisions soon, and TV Blend will keep you posted concerning which projects manage to move forward, and which are left in the dust.

Jessica Rawden
Managing Editor

Jessica Rawden is Managing Editor at CinemaBlend. She’s been kicking out news stories since 2007 and joined the full-time staff in 2014. She oversees news content, hiring and training for the site, and her areas of expertise include theme parks, rom-coms, Hallmark (particularly Christmas movie season), reality TV, celebrity interviews and primetime. She loves a good animated movie. Jessica has a Masters in Library Science degree from Indiana University, and used to be found behind a reference desk most definitely not shushing people. She now uses those skills in researching and tracking down information in very different ways.