Mad Men's Annoying Marketing Ploy Will Split Blu-ray Into Two Sets

By Jessica Rawden 2014-08-18 14:22:59 discussion comments
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Good news dropped today for folks who love AMCís long-running drama Mad Men. Lionsgate Home Entertainment announced earlier today that the dramaís final season will be headed to Blu-ray, DVD and Digital, soon. Since the second half of the seventh season doesnít hit the schedule until the spring of 2015, the release announcement might seem a bit premature. But thatís where the bad news comes in. Lionsgate is releasing Mad Men: The Final Season Ė Part 1 on October 21, 2014.

Itís the last little part of the title thatís the issue. AMC pulled a similar trick with the Breaking Bad final season set, although Lionsgate doesnít seem to be making the same mistake Sony did. At the time of the Breaking Bad announcement, Sony labeled the first half of the season as Breaking Bad: The Fifth Season, labeling the second half of the last season as ď5.5.Ē That concept was confusing to anyone looking to purchase the set who wasnít in the know about the split season, and Iím glad that Lionsgate is clearing up any sort of confusion with the title on this one. The real question is: Why would anyone even bother to put together a half-season set?

The answer is money, with the hope that not too many people will get offended. People often purchase TV digitally, now, and itís much easier to buy the first half of the season and the second half of the season separately, plus it means more money for the studios. Secondly, in Breaking Badís case, a slew of brand new viewers got on board and caught up with the series before the second half of the final season premiered, meaning that clearly, making the first half of the final season readily available worked as a marketing tactic. Iím not sure if itís a marketing tactic that will work with Mad Men, but there you have it.

With new viewers and digital purchasers covered, the only people Lionsgate has to worry about are Blu-ray and DVD purchasers, who, letís face it, constitute only a small percentage of the market. So, while itís annoying to have that extra DVD box on the shelf, thereís not much we can do but whine about the fact that the season will be split and to make sure our idiot friends donít think the whole season is available within the one set. Here's the box art for those who are still fans of hard copies.

Mad Men season 7 dvd

On the bright side, Lionsgate has put together a really nice set for fans who are wanting in-depth information about the series. Those who enjoy delving into audio commentaries will find one for each of the episodes on the disc, and plenty of other featurettes and other extras also abound. The list price for both the Blu-ray and DVD sets arenít exactly on the high end, and Amazon already has a pretty good deal in place for those who want to pre-order. So, if you do want to revisit the episodes before Don Draper gives his final bow, it certainly wonít cost an arm and a leg. And while you are still thinking about it, why donít you check out the full list of bonus features, below.

Mad Men Blu-ray and DVD Extras
  • Audio Commentaries for each episode with Matthew Weiner and Select Cast and Crew
  • "The Trial of the Chicago Eight: Part One" featurette
  • "The Trial of the Chicago Eight: Part Two" featurette
  • "Gay Rights" featurette
  • "Gay Power" featurette
  • "Technology: 1969" Interactive Timeline (Blu-ray exclusive)

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