Regardless of what you thought of the film itself, Avatar was one of the first movies that used 3D in a good way, subtly enhancing the experience rather than just serving as an excuse for over-the-top showboating ("And now I shall play ping pong while facing the camera!"). Quite frankly I would have enjoyed the movie just as well without having to wear a clunky pair of 3D glasses over my own glasses, but like it or not, 3D is the shiny new toy Hollywood is obsessed with at the moment. Now comes the news that we all knew was inevitable: that toy will be arriving in your living room, and sooner than you might have thought.
Toshiba and RealD today announced a partnership that will introduce 3D capabilities into some of their HD televisions in 2010. Sounds like you'll still need the clunky glasses, though, so I'm SOL until I get Lasik or some passing holy man rubs mud on my eyes. You can read all the details in the full press release below.
TOSHIBA and RealD Collaborate to Bring 3D to the HomeCES, LAS VEGAS, NV and TOKYO (January 6, 2010) -- Toshiba Corporation (TOKYO: 6502) and RealD today announced that the companies will cooperate in bringing 3D technology to Toshiba TVs, including support for the stereoscopic RealD Format, as Toshiba advances development of REGZA TVs able to deliver HD quality 3D content. The companies will also work together on technology for active eyewear compatible with Toshiba 3D-enabled displays.“Toshiba plans to introduce 3D into our REGZA line-up of Full-HD LCD TVs in 2010, and we are delighted to work with RealD, the clear leader in the industry,” said Masaaki Osumi, President and CEO, Digital Media Network Company, Toshiba Corporation. “Home viewing is fast moving toward the total immersion offered by 3D, and Toshiba is determined to be in the vanguard in delivering this experience.”“3D is opening new opportunities for home entertainment and we look forward to collaborating with Toshiba to bring an unmatched 3D experience to their products,” said Michael V. Lewis, Chairman and CEO of RealD. “RealD 3D technology has revolutionized cinema and the RealD Format promises to deliver a similar premium entertainment experience to the home utilizing today’s existing HD infrastructure.”The RealD Format is a proprietary version of a side-by-side 3D format that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of HD 3D content to any 3D-enabled display type -- plasma, LCD or DLP. The RealD Format uses a unique set of proprietary filters and other technologies making it compatible with today’s HD infrastructure for high quality 3D delivered via cable, satellite, packaged media or the internet.
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