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Over a month after release, DICE's military shooter Battlefield 3 is still selling well. During the Baird Technology Conference in San Francisco, EA chief financial officer Eric Brown revealed that the game has now sold 8 million copies.
BF3 debuted on October 25th in North America and spread to other territories in subsequent days. During that first week, the game sold 5 million and shipped 10 million. Brown said that they've now shipped 12 million copies.
EA hopes to capitalize on the game's success with an aggressive downloadable content strategy. They previously stated that they're going to release several expansion packs over the next six months. The first, "Back to Karkand," is due in December.
In the single-player campaign for Battlefield 3, players must stop a group known as the People's Liberation and Resistance from carrying out a terrorist attack on American soil. This mission will take them from Iran, France, and New York. A series of two-player co-op missions serve as a companion story to the campaign.
BF3 also supports large-scale competitive multiplayer. Up to 64 players (or 24 on the PS3/Xbox 360 versions) fight it out on expansive maps filled with vehicles and destructible buildings. You earn new weapons, weapon attachments and equipment by accumulating experience points.
To find out whether you should buy a copy of your own, read our review.