Blizzard has rolled out a new TV spot for the soon-to-be-released PS3 and Xbox 360 versions of Diablo 3. It's extremely different in tone than the previous commercials we've seen for the action RPG.
In the commercial, a man comes home to find a trail of clothing leading upstairs. He follows the trail to his upstairs den, where two girls dressed like a Wizard and Demon Hunter are playing Diablo 3 with a dude dressed like a Witch Doctor.
"Hey hun," the blonde Wizard says. "Sit down, we'll make it a foursome."
Instead of being like, "Honey, why did you and your friends dress up like video game characters in order to play a video game? You know you can just play them in normal people clothing, right?", our hero excitedly joins in. After a montage of gameplay footage, the camera cuts to him playing D3 in his underwear.
"I'm gonna put my pants back on," he says to his companions.
Oh, you finally figured out that your wife wasn't inviting you to London Bridge with the Hendersons? What gave it away? The fact that they were dressed up as Diablo 3 characters and playing a video game? The puzzled looks when you took your pants off? WHAT KIND OF A HOUSE HAS AN UPSTAIRS LIVING ROOM.
It's funny how different this commercial is from the #EvilReborn ads that Sony ran for Diablo 3. Instead of making a "Oh, I thought you meant orgy instead of local co-op!" joke, Sony's ads go for a Blair Witch horror experience. Here's one sample ad from that campaign:
If you recall, I wasn't a big fan of the Sony ads, either. It doesn't seem like anyone knows how to market Diablo 3. You're overthinking it, guys. It was a well-reviewed, best-selling game on the PC and Mac. Just reuse those cinematic trailers from last year and call it a day.
Should you feel the need to make a new ad, though, I'd prefer something like this:
[JIM enters home, sees trail of clothing leading upstairs. With a concerned look, he heads upstairs. He opens a door to his living room to find his WIFE, MR. HENDERSON AND MRS. HENDERSON playing Diablo 3 while wearing D3 character garb.]
JIM: Honey? What's going on here?
WIFE: We just had sex. Also, the console version doesn't have always-on DRM or a real-money auction house.
[Jim strips to his boxers, picks up a controller.]