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The days leading up to San Diego Comic-Con 2013 have provided a steady stream of Godzilla-related marketing materials and teasers for big events that promise to happen in Southern California later this week. The latest, shared via IGN, is a poster that builds the famous creature out of city debris, rubble and broken building parts. It hints at the carnage that is sure to follow in Godzilla’s wake. We have the poster for you above.
Comic-Con doesn’t officially begin until Wednesday night, but so far, Godzilla is winning the unofficial race to capture buzz with well-timed, pre-Con announcements that are keeping the reboot on fans’ collective radars. In addition to this new poster, Godzilla director Gareth Edwards (Monsters) just recorded a video that kicked off an online viral campaign and promised “something very exciting” that will happen in San Diego.
Add this announcement to the already prevalent street-art campaigns that have been raising awareness for Godzilla in and around San Diego: