The days leading up to San Diego Comic-Con 2013 have provided a steady stream of Godzilla-related marketing materials and teasers for big events that promise to happen in Southern California later this week. The latest, shared via IGN, is a poster that builds the famous creature out of city debris, rubble and broken building parts. It hints at the carnage that is sure to follow in Godzilla’s wake. We have the poster for you above.
Comic-Con doesn’t officially begin until Wednesday night, but so far, Godzilla is winning the unofficial race to capture buzz with well-timed, pre-Con announcements that are keeping the reboot on fans’ collective radars. In addition to this new poster, Godzilla director Gareth Edwards (Monsters) just recorded a video that kicked off an online viral campaign and promised “something very exciting” that will happen in San Diego.
Add this announcement to the already prevalent street-art campaigns that have been raising awareness for Godzilla in and around San Diego:
The bottom line is that it seems like Warner Bros. and Legendary Pictures are using SDCC as a massive coming-out party for Godzilla, and they so far are leading massive Comic-Con veterans like Marvel and 20th Century Fox in building anticipation for the movie. Of course, the Legendary panel – and the Godzilla portion – can me made or destroyed by the quality of the footage. No one is going to remember a decal on the side of a building if the Godzilla footage from Hall H on Saturday morning sucks. But so far, Godzilla has done an excellent job stamping its footprint on San Diego in the days leading up to the event. Now we’ll see if it’s able to deliver once the chips are on the table. The Godzilla reboot stars Aaron Taylor-Johnson, Elizabeth Olsen, Ken Watanabe Juliette Binoche, Sally Hawkins and the great Bryan Cranston. It will be in theaters on May 16, 2014. And we’ll have plenty more from San Diego Comic-Con, including a report from the Hall H panel, this weekend.
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