Marvel Viral Sets Up Big Ant-Man News For Next Week
Remember Christine Everhart? She was the reporter from Vanity Fair who interviewed Tony Stark towards the beginning of Iron Man, and then reappeared in Iron Man 2. Well, now she has returned once again - and now she has her own show promoting an upcoming special about Ant-Man's Scott Lang!
About a week ago, actress Leslie Bibb teased that she was returning to the role of Christine Everhart, and while we assumed at the time that she was going to be in Joe and Anthony Russo's Captain America: Civil War, it looks like we were wrong. Instead, the character has returned as part of a Marvel Studios viral campaign, and she is getting ready to do a very special piece about Paul Rudd's part in Ant-Man. According to the fictional news station's Twitter feed, we'll get to see the full thing next Tuesday:
In this fake teaser from Newsfront With Christine Everhart, we not only learn that the world in the Marvel Cinematic Universe is still bouncing back from the events seen in The Avengers: Age of Ultron, but also that the case of Scott Lang is one of national interest. The future hero is described as being a former Vista Corp. employee and cyber criminal who is about to get out of prison on July 17th (the release date of Ant-Man). At this point we can't say for certain exactly what the "episode" will involve, but it's pretty easy to believe that it will include an interview with Scott while he's still in lockup.
Marvel Studios has never really been known to really go too big when it comes to viral marketing - having done only a handful of them for their past movies - but I really like this. If you're going to build a full-on cinematic universe, half the fun is stretching things as far as possible, and the idea of having viral ads that are in the canon of the larger MCU is a terrific idea. We'll see how well things go next Tuesday, but I'm already imaging the potential of this idea in connection to Captain America: Civil War.
When the new episode of Newsfront goes live next Tuesday, you can be sure that you'll find it here, and we will be fully analyzing everything that it means for Ant-Man and the future of the MCU. Be sure to stay tuned, and in the meantime, would you like to see more of this kind of stuff from Marvel?
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