Pizza Hut is getting into the movie delivery business. It already has the pizza part down pat, but now it wants to give customers something extra special in the form of a pizza box that doubles as a movie projector. It’s the ultimate combination of "dinner and a movie" you didn’t know you wanted.

According to The Verge, Pizza Hut enlisted the design aesthetic from Ogilvy Hong Kong, which bills itself as "one of the largest marketing and communication companies in the world," to create this revolutionary pizza box. How it works is pretty simple.

Customers order one of four distinct pizza boxes, each offering a different movie download through a scannable QR code. Horror fans will want to go for Slice Night, sci-fi buffs will gravitate towards Anchovy Armageddon, Hot & Ready is for the romantics, and Fully Loaded will tickle the fancy of action-movie aficionados. Though, you can probably use your Netflix or HBO Now app on your phone to stream other content. Once the box is delivered, you take out the lens that’s embedded in the pizza table, take out the circular cut-out on the front of the box and place the lens in the opening, use your smartphone to scan the code and download the movie, and then use the pizza table to prop up your phone inside the box. Its screen will then be projected onto a nearby wall for your screening pleasure. And the whole thing is called Blockbuster Box, which seems like an ode to the once great movie rental service that only recently closed all of its doors for good. I guess it should have considered adding pizza into the mix. Watch it in action in the video after the jump.

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