Leave a Comment
That’s right. According to Kotaku, one theater in New Jersey swapped out the James Gunn superhero movie that debuted yesterday with the underwhelming, two-year-old DreamWorks Animation flick. Not surprisingly, people in the theater were less than thrilled.
Check out this poor girl’s mood rise and fall based on her tweets…
MY BROTHER IS SAYING GUARDIANS OF THE GALAXY TONIGHT WITHOUT ME ARE YOU SERIOUS— maddie (@thestorysofxr) July 31, 2014
MY BROTHER'S FRIENDS CAN'T GO TO THE MOVIES ANYMORE SO HE IS TAKING ME IM GONNA CRY— maddie (@thestorysofxr) July 31, 2014
GOING TO SEE GOTG BYE IM GONNA CRY AND LAUGH AND STUFF— maddie (@thestorysofxr) July 31, 2014
omg they started playing rise of the guardians instead of guardians of the galaxy EVERYONE IN THE THEATRE IS CRYING pic.twitter.com/BOhaCboVsH— maddie (@thestorysofxr) August 1, 2014
OH MY GOD THEY AREN'T PLAYING IT— maddie (@thestorysofxr) August 1, 2014
IM MAD BUT ALSO LAUGHING— maddie (@thestorysofxr) August 1, 2014
THEY GAVE US FOUR FREE TICKETS THOUGH— maddie (@thestorysofxr) August 1, 2014
depending on what time I get home I can hopefully see GOTG tomorrow night #prayformaddie— maddie (@thestorysofxr) August 1, 2014
So, what the hell could have possibly happened? Well, in the time since this story has gone viral, many projectionists and theater works have spoken up. Apparently, Rise Of The Guardians has been shown recently as part of some children’s matinee clubs. More than likely, someone labeled the digital file in the hard drive as "Guardians". Then, whoever was cueing up the movie saw Guardians already listed and never bothered uploading the right movie into the system. As a result, when there became a clear problem, there wasn’t an easy solution to fix it, especially since the other midnight screenings were likely full.
It sounds like a comedy of errors too strange and random to believe, but this exact same problem actually happened in Richmond, Virginia too. Check out this guy’s very familiar tweet…
Long story short, this is a great reminder to everyone working in the theater industry that it’s always worth taking a few minutes to double check. When people go to see movies, they tend to be very passionate and invested, especially on opening weekend. No one wants the bad energy and bad press associated with not giving them what they want. In this case, what they missed was pretty damn good too.