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Millions of people will be celebrating the Fourth of July today by setting up the grill and cooking large quantities of food. One movie wants you to think about who you're hurting when you do that. Sausage Party needs you to think about the terrible things you're doing to the food you eat, and it's making us think twice about lighting up the charcoal. Check it out.
The message of the PSA from Sausage Party is: "Grills Kills," which is just the sort of thing you expect to hear from a movie with Seth Rogan that includes anthropomorphic food. The movie paints a fairly bleak picture of what it means to be food. While we don't think it's very likely that this message will prevent the death and destruction that the ad talks about, it certainly works for its truly intended purpose, which is advertising the movie that's set for next month.
Sausage Party sets up a world in which food is a living and conscious thing. At first, the food looks forward to being chosen at the grocery store, under the impression that going home with people is a special honor. It's only when they arrive there that it's discovered what actually happens at home. They become dinner.
The opening moments of the ad are a pretty good representation of the sorts of things that Sausage Party has in store for us. Frying bacon becomes a fairly terrible thing when you give that bacon a face that can scream in pain. It's both funny and painful to witness, something that a theatre full of children recently discovered when a trailer for the film was accidentally played before what was supposed to be a screening of Finding Dory. Needless to say, there's very little about Sausage Party that's designed for children to see. We can only imagine the jokes that are attached to the scene of a woman using her own body for leverage when opening a bottle of wine.
In addition to Seth Rogen, who voices the hot dog protagonist of Sausage Party, the film includes the voice talents of Kristen Wiig, Michael Cera, and Paul Rudd among numerous others. If the movie is half as funny as the cast that's put it together, then we're in for something special.
Does the pleading from Seth Rogen make you hesitant to light up the grill this Independence Day? Let us know what sort of mass genocide you'll be committing this year.