It's hard to forget watching a sentient potato get painfully skinned or baby carrots getting chomped to death. That was just some of the absolutely crazy footage from the last trailer for Sausage Party, an R-rated animated comedy from the minds of Seth Rogen and Evan Goldberg. Apparently that footage was just the tip of the iceberg (lettuce) and there's still tons of raunch and food-related violence that we haven't seen yet. Check out the first TV spot, which boasts lots of new footage but minus the cursing.
Lots of new footage to be seen! We got a bit more of the gruesome kitchen scene where the characters learn that being taken home from the grocery store isn't such a great thing for them. We also got to see some new food death, like the chips getting burned by scalding cheese, which I assume is the remains of their dead cheese friend. There's also a poor tomato who's about to get cut in half, but we don't actually see it. I have a feeling the theatrical version will not shy away from any onscreen deaths. There's also the image of a banana both adorably and horribly losing his face, and the surprisingly sad moment of a jar of peanut butter cradling the remains of his dead wife and smearing her jam blood on his face. It's weird that this movie looks so funny while being so morbid, but it's just food so we're all still good people.
We've also gotten a better idea of the plot of the film. It looks like Frank (Seth Rogen's sausage character) manages to lead a rebellion of food pals back at the grocery store to rise up against the "monsters." How exactly they can fight back is anyone's guess, but I hope everything turns out okay for these guys. They're basically fighting a war, but where the enemy gets you eat you alive if you lose.
Probably the best moment in the trailer is one they should have saved until the movie. As it turns out, not just food is alive but also toilet paper, which as you can imagine is a pretty traumatizing existence. I love that there's a toilet paper corpse hanging in the background of that shot. It's so morbid but it works for this movie. Does this mean that every appliance or item is alive in this universe? It's a real Brave Little Toaster situation if that's the case.
Sausage Party is directed by Greg Tiernan and Conrad Vernon with a screenplay penned by Seth Rogen, Evan Goldberg, Kyle Hunter and Ariel Shaffir. The cast is filled out by dozens of comedy stars that includes Kristen Wiig, James Franco, Jonah Hill, Salma Hayek, Edward Norton, and Paul Rudd. The film is scheduled to hit theaters this summer on August 12.