The Marvel Cinematic Universe has been batting 1,000 lately, with both Doctor Strange and Guardians of the Galaxy Vol. 2 met with critical and financial success. The next installment in the MCU looks similarly exciting, as Spider-Man: Homecoming will bring us to Peter Parker's budding superhero career in Queens. And while anticipation for the film is at an all time high, the most recent poster was a weird photoshop fail. The poster has since become meme worthy internet fodder, and now one Star Wars artist has spoken out regarding what exactly went wrong.
Illustrator and artist Tommy Lee Edwards has worked on projects like the Star Wars franchise, the first Harry Potter movie, and Superman Returns. Regarding Spider-Man: Homecoming's already infamous poster, Edwards believes it doesn't even look finished. He said,
How do ya really feel, Tommy? While this might seem harsh, this was actually the common criticism for Spider-Man: Homecoming's new poster. It's a bit of a crowded mess, including two version of the three main characters. And with even supporting cast members like Marisa Tomei, Zendaya, and Jon Favreau being included, the end product does look like an unfinished project on photo shop. This has resulted in viral memes of the poster being created by the community, including this one.
And while artist Tommy Lee Edwards did have some harsh words for Spidey's new poster, he also give some constructive criticism. Successful posters should capture the overall feel of the film. Just look at The Last Jedi's simple but powerful poster with Rey. Edwards expanded in his interview with The Verge, saying:
Another great point by Tommy Lee Edwards. He clearly respects the process of filmmaking, and takes that into account when he's illustrating a poster for blockbusters.
Regardless of its questionable poster, Spider-Man: Homecoming will swing into theaters on July 7th. Be sure to check out our full 2017 release list to plan your next trip to the movies.