Almost a decade ago, Cloverfield took J.J. Abrams' "mystery box" approach and expanded it to the scale of a full feature film. More important, that practice of revealing the minimal amount of information needed to keep the audience interested was also used to sell the film, starting with a cryptic teaser trailer that lacked an official name for the film. Eventually, the film's true handle would be revealed, and Cloverfield would go on to rack up $170 million internationally on a meager $25 million budget.

So naturally, Paramount would eventually want to roll the dice once more on such a gamble, and 10 Cloverfield Lane took secrecy to the next level. In fact, the film wasn't even announced as a Cloverfield universe project until a mere two months before its release, after it had spent a couple years operating under the working title Valencia. With a third film that's been officially bumped to an April 20, 2018 release date, we still haven't seen anything from the film we've come to know as God Particle. And yet, this isn't anything to lose sleep over, as the team behind the Cloverfield Universe have proven that they're the masters of the short take-off with this most recent film. Here are the reasons you should trust they know what they're doing.

The Story Works Better Going In Cold

Both Cloverfield and 10 Cloverfield Lane turned out to be pot-boilers that work best with an air of mystery. They're simple, but effective, narratives that, respectively, work with adrenaline-fueled action and personal suspense. Rather than a longer, more complex narrative, the Cloverfield anthology has its films clocking in under two hours, and ratcheting suspense in more claustrophobic narratives. As such, the experiences in those narratives need a tight seal, so as not to reveal too much of the secrets to either film. So in the case of Cloverfield's unique brand of thrills, the less said about what you're going to see, the better.

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